apr 23, 2017
swedish design meets chinese start-up with LYNK & CO’s two new cars
at the shanghai motor show 2017, LYNK & CO unveils two new car models; the production-ready ‘01’ SUV and the ‘03’concept sedan. along with this revealing, the automotive brand confirmed their offering of constant connectivity as standard, flexible car ownership options, and lifetime warranty on every vehicle.
alain visser, senior vice president of LYNK & CO, said: ‘now with two cars in the LYNK & CO family, just five months in to our company’s life, the promises we made of having a range of vehicles ready, high quality, unrivalled technology and connectivity as standard, and a unique brand identity, are being proven. on top of this we now add a lifetime warranty on every car, and free data traffic for connectivity, to further underline our determination to challenge the traditional business model of the car industry.‘
the ’03’ concept showcases an exterior design of a minimalist style
offering a business model suited to the shared, urban-focused future of mobility, LYNK & CO aims to make cars and car ownership smarter and easier. whether you want to buy a model, borrow it, subscribe or share, the brand revolves around its supporting app where users can easily do so for set periods of time. with a digital core, the two vehicle models are equipped with a WIFI hotspot so that drivers are always online.
rear shot of the ’01’
‘we believe LYNK & CO will offer the most connected cars in the world, with the world’s first in-car digital share function. we also offer a completely new business model, with a simplified product offer, transparent fixed pricing and an attractive purchase and ownership experience starting here in china this year. we will bring a unique offer of connected mobility, with the option to share your car, where everything is included. the key to everything we do is simplicity,‘ said alain visser.
the cars are equipped with WIFI hotspots
owned by china-based zhejiang geely holding group, who also own volvo, LYNK & CO’s ‘01’ and ‘03’ cars display their roots, merging advanced technology with swedish design and engineering. with a white body and black tinted glass and painted roof – although an array of color options are also available – the models, especially the sedan concept, present the direction for the company at the shanghai motor show 2017. a minimally sculpted exterior provides the base for flexible ownership, where the high-tech core personally connects the user with each car.
an integrated app is at the core of the brand
the production-ready ’01’ SUV
lifetime warranty is offered with every car
side profile of the ’01’ SUV
flexible commitment enables users to own, share or borrow the cars
tim spears I designboom
apr 23, 2017