“The company formerly named Spartan had the best kind of identity crisis. They had long outgrown their testosterone-fueled name (and logo, and everything else) and sought a brand reset that could grow with them and last a lifetime.”

Super type design for Chattanooga-based Very, by Stefán Kjartansson in collaboration with brand strategist Kenny Ferguson and designer Farbod Kokabi, all of Atlanta-based IfThen.

Very logo

Very logo

Very typeface

Very typeface

Very logo

Very logo

See more of Stefán’s work at kjartanssonur.com, with news of the Spartan rebrand on Times Free Press.



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