Cruz Novillo: Logos

Cruz Novillo: Logos, published by Counter-Print. Although the focus is on Cruz Novillo’s logos, he found recognition in a varied career as an artist, sculptor, graphic designer, publisher, and illustrator. Born José María Cruz Novillo in Cuenca in 1936, Cruz Novillo first studied law before, in 1957, beginning a career as a cartoonist at Clarín Advertising in Madrid. Shortly after, he would begin to work in the field of industrial design at SEDI, years later promoting one of the first Spanish magazines that specialised in design, ‘Temas de Diseño’, whose editor was the architect Miguel Durán Lóriga. In 1963...

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HOW Logo Awards winners

Troll logo development, by Pacifica. Gund GUND is the oldest manufacturer of soft toys in America, and their logo, designed by Cynda Media Lab, pays homage to the company’s tradition of capturing facial expressions in their toys. Cochon Dingue Cochon Dingue (crazy pig) is a chain of French bistros in Québec, Canada. With vintage-French-poster–inspired typography and the bleu-blanc-rouge palette, the redesign by Québec-based LMG clearly shows the French roots while adding some contemporary fun. Full case study. Lela Buttery Lela Buttery not only has a unique last name, but she has a unique set of skills to match it:...

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Moonpig ditches the space pig after 17 years

Personalised greetings card retailer Moonpig was launched in 2000 by Nick Jenkins, who sold the company in 2011 for £120 million. The space pig mascot had been in place since the beginning, but it’s now been replaced by a more contemporary wordmark, and a fresh new identity. Moonpig logo, before and after. There’s a lot that’s great about the rebrand — from the bespoke type family and tone of voice, right down to the snout icon and having fun with the logo launch. “For FAQ’s sake #97 ‘My 6 year old could have done a better job of your...

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Famous logos drawn from memory

In the words of the late Massimo Vignelli, “A logo gradually becomes part of our collective culture, in its modest way becomes part of all of us.” Signs.com took 156 Americans between the ages of 20 and 70, and gave them half an hour to draw 10 well-known logos from memory, uncovering how accurately we can remember the features and colours of the symbols we’re surrounded by. Adidas logo drawn from memory Dominos logo drawn from memory Target logo drawn from memory Burger King logo drawn from memory Starbucks logo drawn from memory The remainder are on Branded in...

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New Belfast logo and the typical tabloid response

The new Belfast logo, designed by local firm McCadden, was a recent topic on a radio phone-in after “a disgruntled council worker” shared a low-res version of the mark (below). Unsurprisingly, public responses were typical of a logo presented in isolation, and the Belfast Telegraph ran an equally typical tabloid-styled response. Was new Belfast logo worth two-year wait and up to £50k of ratepayers’ cash? Followed by this on the same day… New Belfast logo: our graphic designer came up with these (for free) on his tea break. I’m not so sure of their “edgy and eclectic” nature (below)....

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