Origins and making of the Porsche crest

Ferdinand Porsche founded the car brand in 1931, with headquarters in Stuttgart. It is now owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. The Porsche crest first appeared in late 1952 in the centre of the 356 Pre-A’s steering wheel. Photo via hollywoodwheels.com. Porsche’s company logo was based on the coat of arms of the Free People’s State of Württemberg of former Weimar Germany. As the cars were made in Stuttgart, the Stuttgart coat of arms was placed in the middle as an inescutcheon. In 1952, Xaver Reimspieß, who is also said to have...

Read More

Land Heritage

Land Heritage was founded just after the Second World War by Somerset farmer Hugh Flatt who was increasingly struck by how disconnected people had become from the land and from food production. London-based Together Design created this symbol to illustrate the charity’s love of the land. Land Heritage, by Together Design, 2004, via Symbol, p168. It’s not in use today, unfortunately — Land Heritage merged with the Paget Estate and the Soil Association in 2007 to form the Land Trust. Still, a memorable, fitting idea. Source...

Read More

A few things #10

Tuna by Megu. In a boost for Instagram dopamine hits, restaurant owners are branding their food and drinks. The seared tuna stamp isn’t too enticing, but the ice cubes are smart. Via Brand New. Ice by Pacific Cocktail Haven (PCH). The most important quarter-inch in business, a great read, via Jerry Kuyper. Paul Von Excite shared a nice look at the sketching process for his refinement of the Marvel App wordmark. Behind the Facebook logo — a $100 million story. The designers were offered equity as payment, but decided against it. On the plus side, they weren’t short of...

Read More

Design Research Unit

The Design Research Unit (DRU) was Britain’s first consultancy to draw together expertise in architecture, graphics, and industrial design. Ilford Limited (photographic materials), 1966. Spread from the Design Research Unit monograph by Michelle Cotton. Founded in 1943 by advertising entrepreneur Marcus Brumwell, architect Misha Black, and graphic designer Milner Gray, the firm’s founding documents fittingly claimed, “Like every aspect of modern industry, design should be a co-operative activity.” Tarmac (the seven t’s logo), 1964. British Rail (double arrow), 1965. The agency’s manifesto on the cover of Michelle Cotton’s monograph. The firm was acquired by architectural practice Scott Brownrigg in...

Read More

Evolution of the LEGO logo

The red, white, yellow, and black LEGO logo is synonymous with one of the world’s largest toy manufacturers, but it didn’t always look so familiar. Photo by Faiz Zaki, in Putrajaya, Malaysia. The story began in 1932, when carpenter and joiner Ole Kirk Kristiansen established his business in the village of Billund, Denmark, manufacturing stepladders, ironing boards, stools, and wooden toys. His son Godtfred Kirk Christiansen started working in the business alongside him, aged just 12. The first product line, 1932. 1934. In 1934, Ole’s company and its products adopted the name LEGO, an abbreviation of the two Danish...

Read More