A few things #10

In a boost for Instagram dopamine hits, restaurant owners are branding their food and drinks. The stamp on the seared tuna isn’t exactly enticing, but the ice cubes look smart. Via Brand New. Tuna by Megu. Ice by Pacific Cocktail Haven (PCH). The most important quarter-inch in business, a great read, via Jerry Kuyper. Image by 123 Klan. Behind the Facebook logo — a $100 million story. The designers were offered equity as payment, but decided against it. On the plus side, they weren’t short of work after the project was finished. The Brand New Conference early-bird pricing ends...

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Land Heritage

Land Heritage was founded just after the Second World War by Somerset farmer Hugh Flatt who was increasingly struck by how disconnected people had become from the land and from food production. In 2004, London-based Together Design created this symbol to illustrate the charity’s love of the land. Land Heritage, by Together Design, 2004, via Symbol, p168. You won’t see it in use today, unfortunately, as in 2007, Land Heritage merged with the Paget Estate and the Soil Association to form the Land Trust. Still, great idea. Source...

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Origins of the Porsche crest

Ferdinand Porsche founded the car brand in 1931, with headquarters in Stuttgart. It is now owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. The Porsche crest first appeared in late 1952 in the centre of the 356 Pre-A’s steering wheel. Photo via hollywoodwheels.com. Porsche’s company logo was based on the coat of arms of the Free People’s State of Württemberg of former Weimar Germany. As the cars were made in Stuttgart, the Stuttgart coat of arms was placed in the middle as an inescutcheon. In 1952, Xaver Reimspieß, who is also said to have...

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Spartan Systems rebrands as Very

“The company formerly named Spartan had the best kind of identity crisis. They had long outgrown their testosterone-fueled name (and logo, and everything else) and sought a brand reset that could grow with them and last a lifetime.” Super type design for Chattanooga-based Very, by Stefán Kjartansson in collaboration with brand strategist Kenny Ferguson and designer Farbod Kokabi, all of Atlanta-based IfThen. See more of Stefán’s work at kjartanssonur.com, with news of the Spartan rebrand on Times Free Press. Source...

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The Music Shop

The Music Shop is a new stock/bespoke music library serving the advertising and film industries. “…the identity basically had to represent ‘music’ and an ‘online shop’. It was here that the simple connection was made. Online checkouts use a shopping trolley symbol which also looks similar to musical notation.”— Mark Richardson, Superfried The web design doesn’t live up to Mark’s proposal, which is a shame, but I do like that symbol. See more from Manchester-based Superfried. Source...

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