The Pixar logo and the hopping desk lamp

Based in Emeryville, California, just across the Golden Gate bridge from San Francisco, the American animation studio came to life in 1979 when George Lucas recruited Ed Catmull from the New York Institute of Technology to head Lucasfilm’s Computer Division. Seven years later, in 1986, Steve Jobs bought the Computer Division from George Lucas, establishing the 40-person team as an independent company named Pixar. That was the same year Steve Jobs hired Paul Rand. Pixar studio gates in Emeryville, California. That same year, Pixar completed the short film “Luxo Jr.” It was John Lasseter’s official directorial debut, and became...

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Marked with thought

Original artwork for the National Theatre logo, via CR. National Theatre, London, designed in 1974 by Ian Dennis while at FHK Henrion’s London studio. The slight tweak of the stencil to combine the N and T is a lovely visual trick that stood the test of time. Canada Snowboard, designed in 2017 by Hulse & Durrell. So simple — turn the Canadian maple leaf upside down to form a snow-covered peak, and enclose it in a black diamond to represent “the most badass run on the mountain.” English National Opera (ENO), designed in 1990 by Mike Dempsey while at...

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Cruz Novillo: Logos

Cruz Novillo: Logos, published by Counter-Print. Although the focus is on Cruz Novillo’s logos, he found recognition in a varied career as an artist, sculptor, graphic designer, publisher, and illustrator. Born José María Cruz Novillo in Cuenca in 1936, Cruz Novillo first studied law before, in 1957, beginning a career as a cartoonist at Clarín Advertising in Madrid. Shortly after, he would begin to work in the field of industrial design at SEDI, years later promoting one of the first Spanish magazines that specialised in design, ‘Temas de Diseño’, whose editor was the architect Miguel Durán Lóriga. In 1963...

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HOW Logo Awards winners

Troll logo development, by Pacifica. Gund GUND is the oldest manufacturer of soft toys in America, and their logo, designed by Cynda Media Lab, pays homage to the company’s tradition of capturing facial expressions in their toys. Cochon Dingue Cochon Dingue (crazy pig) is a chain of French bistros in Québec, Canada. With vintage-French-poster–inspired typography and the bleu-blanc-rouge palette, the redesign by Québec-based LMG clearly shows the French roots while adding some contemporary fun. Full case study. Lela Buttery Lela Buttery not only has a unique last name, but she has a unique set of skills to match it:...

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Moonpig ditches the space pig after 17 years

Personalised greetings card retailer Moonpig was launched in 2000 by Nick Jenkins, who sold the company in 2011 for £120 million. The space pig mascot had been in place since the beginning, but it’s now been replaced by a more contemporary wordmark, and a fresh new identity. Moonpig logo, before and after. There’s a lot that’s great about the rebrand — from the bespoke type family and tone of voice, right down to the snout icon and having fun with the logo launch. “For FAQ’s sake #97 ‘My 6 year old could have done a better job of your...

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