Gerd Leufert was born in 1914 in the coastal Lithuanian town of Memel. He attended the Akademie der Bildenden Künste (Academy of Fine Arts) in Munich in 1939 where he studied graphic design, and became a member of the Werkbund, an interdisciplinary association founded on the social importance of design and craftsmanship.
Gerd Leufert, c1960, via ceciliadetorres.com.
He worked for several German publishing houses, before migrating to Caracas, Venezuela, in 1951, where he established the foundations for the country’s graphic design profession, and where he made his greatest contribution to visual culture, graphic design, and museology.
Emblemática de Gerd Leufert, in 2014, via caracasdesign.org.
Gerd worked as a designer, draughtsman, engraver, painter and sculptor, as well as teacher and curator. So this small sample of symbols is just a fraction of what he created.
Centro Médico Docente La Trinidad
Color, Linea, Luz
Instituto de Deseño
Museo de Arte, Caracas