Eero Aarnio is the designer and innovator behind some of the most recognisable Finnish furniture pieces of the last century. The Helsinki studio of Bond created the logo for Eero Aarnio Originals, the new company that manufactures Aarnio’s original designs. The logo is based on Aarnio’s most iconic piece, the Ball chair.

Eero Aarnio Ball chairPhotography by Carl Bergman.

Eero Aarnio Originals logo

Eero Aarnio Ball chair

Eero Aarnio Originals logo

Bond experimented with various design executions before finalising the mark, and while the typography on the right (below) still gets the idea across, it’s obvious how much stronger the one on the left is, despite being too detailed for the website favicon.

Eero Aarnio Originals logo ideas

The Ball chair was designed in the early 1960s, debuting at the Cologne Furniture Fair in 1966.

Eero Aarnio Ball chair

“And since I tend to simplify things, I removed all the corners.”
— Eero Aarnio

More from Bond (and on Twitter).



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