at NEOCON 2017, leading architectural solutions brand 3form offer visitors three transformative experiences that altered their sense of time, space, and matter. featuring two never-before-seen materials – rust and acoustic felt – as well as digitally-printed chroma – one of the brand’s signature materials – the team created three distinct silos; rust, seeyond, and high-res chroma.
rust: the past, present and future are alive with its natural variations encapsulated in varia
3form‘s exhibited silos at NEONCON 2017 to provide visitors with an immersive experience, while allowing them a moment of peace and quiet during the busy 3-day event. the past, present and future are alive in rust with its natural variations encapsulated in varia. for seeyond, a system of lightweight dimensional tiles made from acoustic felt provide an other-worldy feeling of stillness and quiet the senses. finally with the high-res chroma, the magic hour is preserved in a digitally-printed fabric. ‘the luminous, durable and renewable material comes to life when lit, to create a backdrop for enjoying life to its fullest,’ as 3form describes it.
seeyond: a system of lightweight dimensional tiles made from acoustic felt create an other-worldly feeling
the seeyond material provides stillness and quiets the visitors’ senses
interior view of the seeyond booth
high-res chroma: the luminous, renewable and durable material comes to life when it is lit
high-res chroma creates a backdrop for people to enjoy their life to its fullest
the exterior skin’s mellow and gradient tones offers a moment of peace
interior view of high-res chroma booth
edited by: lea zeitoun | designboom